How much do organizations trust AI-generated content?
Trust in AI is one of the most commercially significant and least measured variables in organizations today. We are building a picture of where it actually sits. This short conversation is your contribution.
Take part in the researchA different kind of diagnostic
This is not a survey. It is a short, AI-enabled conversation conducted by an interview avatar, the kind that produces insight you would not get from a questionnaire.
You will be asked three questions about how AI-generated content lands with you, how much you trust it, and what would shift that. The whole thing takes around three minutes.
Your responses contribute to research we are developing on the state of trust in AI-generated content across organizations. No preparation needed. No sign-up required to take part.
The Avatar
Alex will ask you three short questions about your experience of AI-generated content. Just answer honestly. There are no right answers.
The question most organizations are not asking
AI-generated content is already appearing in emails, reports, proposals and presentations across most organizations. The question of how much people actually trust it, and what would need to change for that trust to increase, is rarely asked directly.
The answers have real implications for governance, decision-making and performance. We believe the data will make a boardroom sit up.
See how we use this technology in practice — read the Change Progress Meter case study
Want to see what the data says?
When we publish our findings, we will be sharing an anonymised analysis of trust in AI-generated content across organisations. We will publish the research here and share it across our channels. If you would like it delivered directly to you, leave your details below.
