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Do You Actually Know What Your Change is Doing?

Dr. Marcus Gottschalk
CEO, Inspirational Performance
Dr. Marcus Gottschalk
Change-progress-meter-1

Executive Summary

Most change programmes start with good intent. The strategy is sound, the plan is sensible, and the organization agrees that “it” has to change. What is much less clear, in practice, is what that change is actually doing once it hits day-to-day reality.

In my experience, changes rarely fail in obvious ways. They lose momentum quietly (and many bet on this!). Decisions slow down. People do what’s asked, but not much more. New ways of working exist on paper, while old habits continue underneath. None of this looks dramatic enough to trigger alarm bells, yet it steadily erodes value.

Formal reporting doesn’t help much. Dashboards, milestones, and status updates describe activity, not experience. Activity is not the same as progress. Most organizations track activity. Few measure change progress.

They don’t show how different parts of the organization are coping, where people are genuinely on board, or what kind of resistance is still in play.

The Change Progress Meter was built to close that gap. By using short, regular conversations rather than long surveys, it gives leaders a clearer picture of how change is actually landing and why. That visibility makes it possible to act earlier, more precisely, and with less disruption. It helps leaders measure change progress while there is still time to influence it.

What is the Change Progress Meter?

The Change Progress Meter is a structured system for measuring how organizational change is actually being experienced across the business.

Rather than tracking milestones or reporting on activity, it focuses on whether behaviour, understanding, and execution are genuinely shifting in line with the intended transformation.

It uses short, recurring conversations to surface patterns early. Those conversations reveal where momentum is building, where it is drifting, and what kind of resistance or confusion is present. AI enables the process to run at scale, but the value lies in the clarity it provides.

It gives senior leaders visibility into change progress while there is still time to adjust.

  • The real question for leaders is simple: do you know what the change you approved is doing right now, or are you relying on reassurance and hindsight?

    You approved the change

    The logic made sense.
    The numbers added up.
    The milestones were agreed.
    The programme got moving.

    Early reporting looks fine. Most indicators are green. Risks are described as manageable. Any resistance is framed as minimal or expected.

    It’s very easy, at this point, to assume things are broadly under control. I’ve been in plenty of rooms where that assumption felt reasonable.

    The harder thing to ask is whether the information you’re seeing actually tells you how the change is playing out on the ground. Or whether it simply tells you that the plan is being followed.

    When nothing looks wrong, but things start to slow

    Most changes don’t collapse.
    They just get heavier.

    Decisions that used to be quick take longer.
    People hesitate where they didn’t before.
    Teams hit their targets, but the work feels harder than it should.
    Everyone is busy, yet progress feels thinner.
    People talk about the change ironically or cynically.

    People say they support the change, and they usually mean it. But support doesn’t always translate into new behaviour, especially when things get uncomfortable.

    None of this shows up clearly in plans or milestones.
    It shows up later, as missed opportunities, delayed benefits, and quiet frustration.

    I’ve seen programmes where every formal checkpoint was met, while momentum drained away in ways no one could quite pin down. By the time performance measures reflected it, the cost was already baked in.

    This isn’t unusual. Most transformations fall short of what was originally intended, not because the direction was wrong, but because execution drifted long before anyone noticed.

    What It Means to Measure Change Progress

    Measuring change progress is not the same as tracking milestones.

    It means understanding how the change is being experienced, where behaviour is genuinely shifting, and where it is not.

    It means seeing drift early, rather than explaining it later.

    Why reporting creates a false sense of control

    Senior leaders are rarely short of information. They are short of the right information.

    Most change reporting focuses on progress against plan, completed milestones, and high-level status. That’s useful, up to a point.

    What it doesn’t show is how the change is being experienced.

    You don’t see:

    • which groups feel ahead of the change and which are lagging
    • where people are confused rather than resistant
    • where goodwill exists but capability doesn’t
    • where trust, not logic, is the real issue

    Without that, leaders are effectively steering with partial visibility.

    That’s manageable when conditions are stable.
    It’s risky when they’re not.

    Why “low resistance” is rarely good news

    Low resistance often sounds like success. In reality, it can mean several very different things.

    It can mean people genuinely agree and are moving with the change.
    It can also mean they’ve disengaged, gone quiet, or decided to wait it out.

    It can mean they understand the direction but don’t yet know how to deliver it.

    Those situations look similar in a report. They require very different leadership responses.

    When resistance is treated as one vague concept, leaders tend to fall back on generic fixes. More communication. More encouragement. Sometimes more pressure.

    That rarely addresses what’s actually getting in the way.

    The real risk isn’t resistance. It’s misplaced confidence.

    The biggest risk for senior sponsors is not pushback. It’s believing the change is further along than it really is. Approving change is one responsibility. Measuring change progress as it unfolds is leadership.

    When insight is delayed or overly simplified, leaders intervene late and broadly. By that point, the costs of hesitation, confusion, and friction are already embedded in the system.

    Many transformations struggle for exactly this reason. Not because leaders didn’t care, but because they didn’t have a clear, timely view of what was actually happening.

    What’s missing isn’t another framework.
    It’s earlier truth.

    Why we built the Change Progress Meter

    We built the Change Progress Meter while working through a real transformation ourselves.

    We needed a clearer line of sight between leadership intent and everyday experience. Not after the fact, but while decisions could still be adjusted.

    What we found was simple. When you replace long, retrospective surveys with short, neutral conversations, people are more honest. They explain what’s working, what isn’t, and why.

    That doesn’t give leaders certainty.
    It gives them something more useful: clarity early enough to act.

    The aim was never to judge individuals.
    It was to spot patterns before they turned into problems.

    Making things visible earlier

    The Change Progress Meter uses short, structured interviews that take minutes, not weeks. AI enables them to run at scale. The value lies in the clarity they generate. Repeated regularly, they allow leaders to see movement over time rather than relying on snapshots.

    Those conversations reveal:

    • where people think the change is
    • where they experience themselves within it
    • what’s helping or slowing progress
    • and what kind of resistance, if any, is present

    The insight is structured using well-established change thinking, then presented in a way senior leaders can actually use. It gives leaders a way to measure change progress across the system, not just report on activity.

    It becomes possible to see where plans and reality are diverging, which groups need attention, and whether interventions are making a difference.

    The conversation shifts from “people issues” to execution.

    Steering while there’s still room to adjust

    Used well, the Change Progress Meter doesn’t replace leadership judgement. It supports it.

    It helps leaders:

    • step in earlier rather than escalating later
    • focus on the right issues, not the loudest ones
    • test whether actions are helping or just creating noise

    It doesn’t promise smooth change.
    It makes change more navigable.

    If you like the sailing metaphor, it’s the difference between trusting the route you planned and checking the instruments to see how the boat is actually moving through the water.

    The question that matters

    There’s one question that sits underneath all of this:

     

    • How are you measuring change progress right now, and what is it telling you about the reality beneath the reports?

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